Legend Swiss
One hundred years ago in Bern was invented one of the most famous Swiss products export in the world: chocolate nougat Toblerone. For years it was believed that its triangular shape was inspired by the equally famous Swiss mountain, the Matterhorn. Now, historians have disproved this myth. The legends are good for business, it was stated in a book presented in Bern on the 100th anniversary of Toblerone. When the Toblerone appeared on the market in 1908, Cervino seems there was no trace on the package or in advertising. Only in 1970 the imposing mountain Valais have made its appearance on the package. But there is another legend on the triangular shape of Toblerone which has been debunked by historians: the belief that Theodor Tobler was inspired by the Parisian variety shows "Folies Bergere." Mock was also the legend that Tobler, who was looking for an alternative to the traditional tablet form of chocolate, Toblerone has created inspired by the pyramid formed by dancers at the end of the show or the legs of the dancers seen in row one after another. Because of this assumption is not even track in company documents Tobler, ultimately no one knows how the inventor of the triangular Toblerone has come. Only one thing is certain: it was "a great idea anyway." Is established, the origin of the name Toblerone: it is the combination of the words Tobler and nougat. Torrone is the dessert of Italian origin made with egg whites, almonds or hazelnuts, honey and sugar. The fact Toblerone contains the recipe with almonds. The Toblerone is a product Bernese yes, but its roots lie in eastern Switzerland: the Tobler company was born from a bakery that the father of Theodor Tobler, Johann Jakob Tobler Lutzenberg native of Canton Appenzell Ausserrhoden, in Bern in 1868 took over . His wife was originally from the canton of Thurgau. In 1894 his son Theodor enter in the activity and proposed the establishment of its own chocolate factory. It is in this factory, in the district of Berne Länggasse, which was invented in 1908 the Toblerone. The head of chocolate Tobler, Emil Baumann, discovers on a trip to Alsace a particular type of nougat. Later, Baumann and Tobler created the recipe for Toblerone. In 1909 Theodor Tobler patented the production of Toblerone from the Federal Office of Intellectual Property. That was the last year of work of Albert Einstein at that institution. It is therefore possible that the world-famous physicist had to do with the famous chocolate. While in the past the Toblerone was produced abroad, currently the only factory in the world is located in Bern-Brunnen, in the western part of the city. Here, 270 to 300 employees (depending on the source of information) annually produce about 35,000 tons of Toblerone. The chocolate is produced in Bern that the packaging may be marked "Swiss Milk Chocolate." Fewer people produce more Toblerone in 1985, when it ceased production in Länggasse, 500 people were still engaged in the production. The history of Toblerone is also the story of Theodor Tobler. Tobler was a self-made man who did not give much importance to school knowledge, a master with a social consciousness, attentive to the needs of its employees, and a pacifist.Tobler was a member of Freemasonry, claimed the right to vote to women and maternity protection and commitment to international auxiliary language "Ido." In 1931, the tradition of Toblerone threatened to break: the company had requested a moratorium concordato, but managed to revive its fortunes under new management. Theodore Tobler had left the company. Subsequently, Tobler signed a merger agreement with Suchard. Later, Klaus J. Jacobs took over the majority of shares, then sold to the U.S. tobacco giant Philip Morris and groceries. The latter built the company Jacobs Suchard Kraft Foods division, which now produces the Toblerone. Key image: The Matterhorn has appeared as a decorative element on the package until 1970. (ST / sis). ..